Tagged with wink

Development practices, Silicon Valley vs. Los Angeles

Our cul-de-sac has a halloween tradition of building a fire and having a potluck at the end of the street.  It’s a great place to catch up with the happenings in the neighborhood and chatting about all sorts of topics.

One of the topics that came up was the recent acqusition of Wink by Reunion.com and which got onto the topic of software development practices between SV and LA.  Which is an interesting topic, I’ve been struggeling with the results of the merger for the last six weeks (PR was way late on this topic).   What help me focus my thinking was a combination of observations and a recent American Masters PBS series on Warner Brothers.   In the PBS series two things struck me:

  • Terry Semel sounds like a nice guy during an interview
  • Somebody made the comment that nobody at WB was creative (or something to that effect), it was the director.

What does that have to do with SV vs. LA — Simple.

LA Software development is based on the studio system:

  • Single person driving a vision
    Think directors vision for a film, somebody provides financing and they hire worker bees to do it.
  • Collaboration is not supported
    You’re a worker bee — you might be a great cinematographer — but don’t tell me how to edit a film.

SV is a research vision:

  • Team driving a vision
    Classic line is from the VC community — we don’t fund ideas we fund teams.
  • Collaboration/conflict is a way of driving to better ideas
    Hallway conversations and communications are cited as the source of good products (think Lunch 2.0 — foo camp etc.)

Can you build good products with either, sure.  Reunion.com claims to have $55m in revenue — way cool!  But, when you start talking about how to build a good consumer experience you end up in this world “it’s the way it is, so shut up and do your job” (think over compartmentization).

The one thing I’ve realized is that individuals are the most creative people when given the chance — look at YouTube — companies, products, and services should all focus on tapping that market to be successful.

Terry Semel / Yahoo note —–

What’s the difference between Yahoo and Google — Yahoo was founded on the research principal and drifted to the studio model and somewhere in between it lost a single operating model.  So, what’s left is a company that’s stuck in meetings and consensus building, not kicking butt.  If there isn’t a law against it, do it.

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GoogleBot index rates

Just to share with the world some of the pain we’re seeing.  Here’s the current graph of the rate of pages crawled per day by GoogleBot.

As you can see, we’re on a trend down…  This is absolutely insane!  We’ve got 60,000 pages on our site, at a rate of 400 per day we’re looking at "forever" to be indexed.  It doesn’t help of course that we’re not index at all.

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Facebook Ad Performance Day #2

Well, it looks increasing they CPC rate to $0.55 has improved the impressions.  I’ve logged an additional 1,200 impressions in the last day.  I’ve also now gotten 12 clicks (up from 800 impressions an 0 clicks yesterday).  This now is showing a total over the run of a 0.73% CTR.

The good part is that I’ve also picked up an additional 100 views of the page, so hopefully this means that somebody is passing it around at Google to look into the problems at wink.

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Getting attention via Facebook

Background:

Wink has had no end of problems with Google.  It roots back to our book marking service which was overwhelmed with spammers.  At one point I estimated that 75% of our new user registrations were link farm spammers.  Over many months I’ve cracked down on these abuses and with the re-launch of our service they should be a distant memory.  Reality check, I’m sure they’re there, but just not productive anymore

We the re-launch of wink.com I was hoping that we’d get "re-discovered" by Google and indexed.  Not happening, for that matter they’re indexing pages around 200 a day (compared to 2000 a day by Yahoo!), we only have nine pages in the google index.  Really thinking about it, they’ve only indexed the "about" section, not the developer section which is pretty much the same (text content). 

Experiment:

In total frustration, I’ve gone a placed a Facebook ad targeted at Google employees.  It’s pretty simple, basic units — $10 budget with a $0.10 CPC… The subject of the ad is "GoogleBot is lame" in an attempt to get some eyeball share from Google employees.  According to the Facebook ad system, this should target about 5,000 people. 

What’s lacking:

I’m not a copy writer, so "GoogleBot is lame" is really a lame headline, should it carry more punch.  Should it do other things? 

References:

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